Rise of the Subscription Economy
The Subscription Economy has grown dramatically in the past decade, and is anticipated to almost triple again - from $635B to $1.5T - by 2025 [UBS].
But this growth is not just important economically. It is also dramatically changing the way that brands engage with consumers. The Subscription Economy enables brands to untether themselves from the established distribution channels and they have historically been stuck in, and to transcend transactional business models. The opportunity: deep, direct relationships with their customers, based on a long-term allegiance. And for consumers, this translates to much more choice, a dramatically better product experience, and a deeper connection with the brands they love.
The fuel for this new world is data. Brands need to deeply understand consumer behavior to survive and thrive in the Subscription Economy. Enter Antenna.