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Seasonal programming, like The Grinch and It's a Great Pumpkin, Charlie Brown, not just draws in streaming audiences; it actually drives substantial new sign-ups to streamers. Antenna data shows the most-watched seasonal favorites and looks at which seasonal specialty services win big in the fall.

Streamers now slot in some of summer’s biggest hits to a fall lineup already stacked with football and hit series premieres. Together, these tactics drive the acquisition uplift that marks streaming’s reinvention of “The New Fall Season.”

As TV transitioned to streaming, it had to establish new cycles. Increasingly, it has become clear that the Fall Season has not disappeared; it has changed shape.

Antenna has developed a new way to evaluate the role programming plays in streaming: Show Premiere Acquisition. Shows are evaluated relative to their premiere dates, enabling an apples-to-apples comparison of how many of a service's new sign-ups viewed specific programming.

The industry overall has had a particularly difficult time understanding Traditional Cord Cutters in the U.S. — those leaving a traditional pay-TV provider (MVPD) — because no single vantage point could see the full journey.

Antenna estimates 35% of US SVOD consumers have now transacted with a Specialty SVOD service, up from 26% two years ago, according to the latest State of Subscriptions Report, released today.