Know Your Subscriber

We help the world’s leading brands understand the decisions subscribers make - what they are choosing, how they are choosing it, and why - in order to thrive in the rapidly evolving subscription economy.

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The Subscription Economy offers consumers a wealth of choice. And gives innovative brands a huge opportunity for growth.

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Do What You Do Best, Better

Antenna helps you understand your subscribers so you can continue making what matters to them. We’re building the global standard for market measurement for the Subscription Economy.

Define Success

Identify the metrics that matter to your business.

Benchmark against competitors

See beyond your first-party data for industry-wide trends.

Make Data-Informed Decisions

Set pricing, negotiate deals, and more, with confidence.

Insights from Antenna

Antenna Q3 2022 SVOD Growth Report: As the World Churns

Antenna Q3 2022 SVOD Growth Report: As the World Churns

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Are Consumers of Ad-Free and Ad-Supported Plans Demographically Different?

Are Consumers of Ad-Free and Ad-Supported Plans Demographically Different?

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Investigating the Impact of Amazon Music Unlimited’s Price Increase on User Acquisition

Investigating the Impact of Amazon Music Unlimited’s Price Increase on User Acquisition

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Understanding The Impact of Amazon’s Prime Day $0.99 SVOD Promotion On Acquisition and Retention

Understanding The Impact of Amazon’s Prime Day $0.99 SVOD Promotion On Acquisition and Retention

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Antenna Q2'22 Premium SVOD Growth Report

Antenna Q2'22 Premium SVOD Growth Report

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What The Streaming Industry Can Learn From HBO Max’ Ad-Supported Tier Launch

What The Streaming Industry Can Learn From HBO Max’ Ad-Supported Tier Launch

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Netflix Switching Behavior Over Time

Netflix Switching Behavior Over Time

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Graph of streaming viewership data

The Tokyo Olympic Games on Peacock

After a yearlong delay, the much-anticipated Tokyo Olympic Games took place in late July...

The Tokyo Olympic Games on Peacock

After a yearlong delay, the much-anticipated Tokyo Olympic Games took place in late July...

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Subscription Measurement Beyond Streaming

Antenna is excited to continue to provide key subscription analytics across the ever-expanding market of consumer entertainment...

Subscription Measurement Beyond Streaming

Antenna is excited to continue to provide key subscription analytics across the ever-expanding market of consumer entertainment...

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ESPN+: PPV in a Streaming World

Live sports can be a major driver of user acquisition for Premium SVOD services.

ESPN+: PPV in a Streaming World

Live sports can be a major driver of user acquisition for Premium SVOD services.

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Bar graph of premium subscriptions

Antenna Q2 2021 Growth Report

But how many of these streaming services can the market actually support?

Antenna Q2 2021 Growth Report

But how many of these streaming services can the market actually support?

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We’re on a mission: to help you entertain, inspire, and empower the world.

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Our team will work with you to draw rich insights in order to run your business.

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