In the days of broadcast television’s “New Fall Season,” movies weren’t the first thing to come to viewers' minds. Most major movies took months or years to arrive on the small screen, meaning summer movies were absent from fall programming slates.
But things have changed. The industry-average Pay-1 window (the gap between the theatrical release and the streaming premiere) has shrunk substantially, so many summer movies now hit streamers in the fall season.
Streamers now slot in some of summer’s biggest hits to a fall lineup already stacked with football and hit series premieres. Together, these tactics drive the acquisition uplift that marks streaming’s reinvention of “The New Fall Season.”
Antenna analyzed title views across Premium SVOD services to see how some of 2025’s biggest theatrical summer releases impacted sign-ups.
Antenna observed Peacock, Disney+, HBO Max, Apple TV, and Paramount all converted summer blockbusters into top-viewed titles by their new Sign-ups in Fall 2025 (September 2025 – December 2025).
Peacock had three summer releases rank as top titles, the most of any service, according to Antenna data. Jurassic World: Rebirth was the 2nd most viewed title on Peacock by new Sign-ups between September and December 2025, ranking only behind The Paper. Jurassic World: Rebirth was viewed more among Peacock Sign-ups than All Her Fault (#4 overall), which was released the same week.
Disney+, HBO Max, and Apple TV each had two summer theatrical releases rank among top titles for new Sign-ups. Antenna estimates the Paramount+ streaming release of Mission: Impossible – The Final Reckoning was the 8th most viewed title among Paramount+ Sign-ups in Fall 2025 and the streamer’s only top-ranking summer blockbuster.
If you want to dive deeper into how summer’s theatrical releases, live sports, and Black Friday deals impact the way streamers acquire new customers, Antenna’s latest report has it all. Download your copy of “The NEW New Fall Season” report here and get signed up for our mailing list too.
For more detailed information on Antenna's methodology and definitions of core metrics, please visit antenna.live/methodology.
