October 26, 2022
Investigating the Impact of Amazon Music Unlimited’s Price Increase on User Acquisition
October 10, 2022
Understanding The Impact of Amazon’s Prime Day $0.99 SVOD Promotion On Acquisition and Retention
The Antenna Brand
We are so excited to launch a new Antenna brand today. What you will physically see is a new logo and visual identity. But there is much more going on under the surface, which I would like to share more about.
The Tokyo Olympic Games on Peacock
After a yearlong delay, the much-anticipated Tokyo Olympic Games took place in late July...
The Announced WarnerMedia Merger Would Create the Third Largest Player in the U.S. SVOD Market
Yesterday’s announcement (link) that WarnerMedia and Discovery Inc. will combine their operations...
Subscription Measurement Beyond Streaming
Antenna is excited to continue to provide key subscription analytics across the ever-expanding market of consumer entertainment...
ESPN+: PPV in a Streaming World
Live sports can be a major driver of user acquisition for Premium SVOD services.
Distributor Mix & Billing Relationships
SVOD services approach the market with varying strategies toward third-party distribution.
Disney+ Premier Access: Raya & The Last Dragon
Disney+ remains the only large Streamer to offer certain marquee titles directly on its SVOD platform...
Discovery+ Launch Impact
Discovery+ launched January 4th, positioning itself as the definitive SVOD for real-life entertainment.
Antenna Q2 2021 Growth Report
But how many of these streaming services can the market actually support?