Reports
Q2'26 State of Subscriptions: Adds & Ads
Five years after ad-supported options arrived in market, the question of whether streaming consumers would accept ads at all is settled.
Antenna estimates there are now more than 110M ad-supported streaming plans in the US, excluding Amazon Prime Video. An overwhelming majority of Premium SVOD Subscribers — 78% — have signed up for an ad plan at some point in the past 4 years. And the early concern that ad-supported subscribers would prove lower quality than their ad-free counterparts has not materialized.
For the Q2'26 State of Subscriptions report, we dive into trends across ad-supported plans, including:
