Reports
Q3'26 State of Subscriptions: Specialty SVOD
Antenna estimates 35% of US SVOD consumers have now transacted with a Specialty SVOD service, up from 26% two years ago.
Between Q2'24 and Q2'26, the number of consumers who have ever transacted with a Specialty SVOD grew 55%, from 41.0M to 63.6M. In the past year alone, 12M consumers tried a Specialty SVOD service for the first time.
For the Q3'26 State of Subscriptions report, we dive into trends across the Specialty SVOD landscape, including:
You can watch the accompanying webinar to this report on-demand at Antenna's YouTube channel: @AntennaData
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