Master the audience transition from Pay TV to streaming, and deploy your marketing spend when and where it makes the biggest impact.
A Multi-Dimensional View of the Streaming Ecosystem
Antenna provides the only subscription-level view of the cord-cutting journey across MVPD, vMVPD, and Premium SVOD. Built on observed transactions rather than modeled estimates or survey panels, we give you the full picture—refreshed every quarter.
Refine Acquisition Strategies
The month following an MVPD cancellation is a hyperactive period for consumers. Build targeted acquisition models that reach audiences exactly when they are making their choices.
Understand the Impact of Network Blackouts
Track subscriber behavioral trends during network blackouts. Leverage churn trends to negotiate carriage fees with confidence.
Inform Ad Sales Strategy
Track audience migration from linear to ad-supported streaming tiers and understand the profile of these audiences to guide advertisers.
Ready to Get Started?
Our team will work with you to draw rich insights in order to run your business.
