Reports

Q1'26 State of Subscriptions: Premium SVOD 2025 Year in Review

For many years, the “Streaming Wars” were defined by double-digit growth and massive acquisition spend. But in 2025, that era ended.

Still, in 2025, the story for Premium SVOD wasn’t one of decline, but of maturation. Churn for Premium SVOD showed signs of stabilization, as the Weighted Average Churn Rate for the category hit a steady 4.6%, a significant improvement from previous volatility.

For the Q1'26 State of Subscriptions report, we dive into trends across Premium SVOD, including:

  • Churn trends,
  • Acquistion strategies across bundling and promotions,
  • Win-backs,
  • Programming strategy analyses using Antenna's Subscriber Views data.
Acquisition

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