Last month, Antenna shared a look at some preliminary data for the first 10 days of ESPN and FOX One’s streaming services, both of which launched on August 21, 2025. With the 2025/2026 NFL regular season fully underway, we’re checking in again to see how the services performed during their first full month in market.
From launch through September 30, Antenna estimates 2.1M Sign-ups to ESPN and 1.1M Sign-ups to FOX One. It’s worth noting that these figures do not include existing Disney subscribers who switched from other plans, or individuals who activated the service through an MVPD (Multichannel Video Programming Distributor) partnership.
For both ESPN and FOX One, sign-ups tend to spike around weekends. FOX One saw a particularly notable spike in sign-ups around the Super Bowl rematch between Philadelphia and Kansas City on September 14.
Antenna estimates some 57% of the ESPN subscribers opted for the new flagship Unlimited service, compared to 43% for ESPN Select (formerly ESPN+). Antenna also observed that 2 in 3 Sign-ups for ESPN between August 21 and September 30 came through a bundle. Both ESPN Unlimited and ESPN Select are available as bundles with Disney+ and Hulu, offering both ad-free and ad-supported options.
This more complete data snapshot suggests that the early momentum seen in the first days following the services’ launches continues. With the World Series approaching, the college football and NFL seasons heating up, and the NBA season on the horizon, Antenna will keep a close eye on the progress of these services.
For more detailed information on Antenna’s methodology and definitions of core metrics, please visit http://www.antenna.live/methodology.
