It’s no secret that exclusive programming can drive subscriber acquisition to streaming services, and the most recent season of Love Island USA on Peacock is just the latest example.
Antenna observed an estimated 416K Sign-ups to Peacock between June 2-4, 2025, and continued to see elevated sign-up activity throughout the month. The Season 7 premiere of Love Island USA aired live June 3, 2025 on Peacock, with new episodes airing every weekday, except Wednesdays, for five weeks, culminating with the season finale on July 13, 2025.
In all, Antenna observed 3M Sign-ups to Peacock in June 2025, up 120% month-over-month. Some 19% of all Premium SVOD Sign-ups in June went to Peacock, according to Antenna estimates. It was the largest month of acquisition for Peacock since July 2024, where Antenna observed 1 in 4 Sign-ups going to Peacock, coinciding with the start of the Summer Olympic Games in Paris.
For more detailed information on Antenna’s methodology and definitions of core metrics, please visit http://www.antenna.live/methodology.
