Reports

Antenna's 2024 Top Subscription Insights

A look back at some of the top data-driven insights in the video streaming industry from 2024.

Antenna has compiled some of top data-driven insights in the video streaming industry from 2024, including:

New Subscriber Acquisition
Ad-Supported Streaming
Serial Churn
Promotions
Net Churn
Live Sports Driving Acquisition
Survival for Top Acquisition Moments
The NFL and Streaming Video
Spanish Speaking Streamers

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Other Reports

Q2'25 State of Subscriptions: Adds & Ads

Advertising has become an entrenched part of the streaming landscape in a remarkably short period of time. Just two years ago, half of the Premium SVOD services didn’t even offer an ad-supported plan, and only about 1 in 3 subscriptions were opting in to ad plans. But today, things look pretty different. So for the Q2’25 edition of Antenna’s State of Subscriptions Report, we’re offering an updated look at advertising in the streaming ecosystem.

Q1'25 State of Subscriptions: Premium SVOD Year in Review

2024 was an important year of maturation for streaming video overall and the Premium SVOD category. The category continues to grow double digits – Antenna estimates 10.4% year-over-year growth for Premium SVOD.

Q3'24 State of Subscriptions: Specialty SVOD

Specialty SVOD, the segment of the streaming video industry comprising services that offer programming tailored to specific areas of interests, has seen robust growth in recent years, outpacing its Premium SVOD counterpart (albeit off a smaller base).

Employee Engagement Report

Customer Satisfaction Survey

Market Analysis Report

Quarterly Performance Review

Annual Financial Report

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