Q2'25 State of Subscriptions: Adds & Ads
Advertising has become an entrenched part of the streaming landscape in a remarkably short period of time. Just two years ago, half of the Premium SVOD services didn’t even offer an ad-supported plan, and only about 1 in 3 subscriptions were opting in to ad plans. But today, things look pretty different. So for the Q2’25 edition of Antenna’s State of Subscriptions Report, we’re offering an updated look at advertising in the streaming ecosystem.
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