Q2'25 State of Subscriptions: Adds & Ads

The growth of advertising in streaming represents an incredible amount of change in a very short period of time, and a win for streamers, brands, and consumers alike. Streamers can build a dual-stream business model and expand their addressable market by offering a lower priced tier for more casual fans. Brands can transition their highly successful TV advertising strategies to streaming. And consumers can affordably access more services by taking ads on some of them.

For the Q2’25 State of Subscriptions report, we dive into ad plan trends, including:

• Subscription growth;
• Churn and loyalty;
• How consumers are choosing between ad-supported or ad-free plans, and more