Q3'25 State of Subscriptions: Specialty SVOD

Antenna estimates that there were 339 million US streaming video subscriptions by the end of Q2'25. While most subscriptions are still with Premium SVOD services, about 20% are for Specialty SVOD, Sports SVOD, and vMVPDs.

For the Q3'25 State of Subscriptions report, we dive into trends across unique segmentations of the Specialty SVOD, Sports, Premium, and vMVPD categories, including:

• Category growth;
• Demographics;
• Market sizing each of these segments, and more

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September 5, 2025 Correction: An error was discovered in the originally provided version of this report, where the segment discussed in the third bullet under the Total Market Sizing chart on pages 18 and 19 was mislabeled. If you previously accessed a copy of the report, you can download a corrected version of the report by resubmitting the form.