Reports

Q4'25 State of Subscriptions: Sports and Streaming

Live sports fill an increasingly important role in acquiring and retaining streaming subscribers, as the rights these events continue to shift from pay TV.

Last week, we shared a preview of the latest ESPN and FOX One data from our Q4’25 State of Subscriptions Report on Sports and Streaming, and today, we’re excited to release the entire report. 

For the Q4'25 State of Subscriptions report, we dive into trends across Sports services, including:

  • vMVPDs,
  • League-specific services,
  • RSNs,
  • Sports-specific analyses using Antenna's Subscriber Views data to measure the impact of sports programming on subscriber acquisition, retention, and engagement.
Sports
vMVPD
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