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Antenna Insights On The Subscription Economy

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April 29, 2026
Howdy, indeed: Roku's low-cost, ad-free bet exceeds 1M Subscribers
In August 2025, Roku introduced Howdy, a paid streaming service available through The Roku Channel for $2.99 a month, offering ad-free movies and TV. In just 8 months, Antenna estimates that Howdy has surpassed 1M Subscribers, with retention rates exceeding those of Premium SVOD averages.
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April 27, 2026
Premium SVOD in Q1’26: Moderating growth, stabilizing churn, and Peacock's big quarter
As the Premium SVOD category continues to mature, growth outside of Q4 remains modest. Antenna observed 44.1M Gross Additions and 40.8M Cancels to Premium SVOD services in Q1'26, resulting in 3.2M Net Additions for the quarter.
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March 31, 2026
The Power of the Pack: Bundling and Retention
The Premium SVOD category is still expanding, but at a more moderate rate, making it even more important to retain subscribers. Cue the bundle.
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March 20, 2026
The Power of Live Sports: Peacock Posts Big Numbers in February
February 2026 was a big month for programming on Peacock. The streamer’s “Legendary February” featured three major live sports events spanning 17 days: the Milan Cortina Winter Olympics (Feb 6-22), Super Bowl LX (Feb 8), and the NBA All-Star Game (Feb 15). It was also a big month for Peacock’s acquisition...
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March 6, 2026
Why Is Premium SVOD Growth Concentrated in Q4?
In the midst of a maturing streaming industry, Premium SVOD operators have adapted their strategies. Instead of focusing on building general awareness and excitement for their services, Premium streamers are now prioritizing acquisition through big moments that enable them to break through. The result is that growth is increasingly concentrated.
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February 24, 2026
Antenna Q1'26 State of Subscriptions Report: Premium SVOD 2025 Year in Review
For many years, the “Streaming Wars” were defined by double-digit growth and massive acquisition spend. But in 2025, that era ended.
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Reports

February 24, 2026
Q1'26 State of Subscriptions: Premium SVOD 2025 Year in Review
For many years, the “Streaming Wars” were defined by double-digit growth and massive acquisition spend. But in 2025, that era ended.
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November 25, 2025
Q4'25 State of Subscriptions: Sports and Streaming
Live sports fill an increasingly important role in acquiring and retaining streaming subscribers, as the rights these events continue to shift from pay TV.
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September 3, 2025
Q3'25 State of Subscriptions: Specialty SVOD
In recent years, non-Premium SVOD services, which include Specialty and Sports SVOD, as well as vMVPDs, have grown faster than Premium SVOD services.
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May 20, 2025
Q2'25 State of Subscriptions: Adds & Ads
Advertising has become an entrenched part of the streaming landscape in a remarkably short period of time. Just two years ago, half of the Premium SVOD services didn’t even offer an ad-supported plan, and only about 1 in 3 subscriptions were opting in to ad plans. But today, things look pretty different. So for the Q2’25 edition of Antenna’s State of Subscriptions Report, we’re offering an updated look at advertising in the streaming ecosystem.
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April 29, 2026
Howdy, indeed: Roku's low-cost, ad-free bet exceeds 1M Subscribers
In August 2025, Roku introduced Howdy, a paid streaming service available through The Roku Channel for $2.99 a month, offering ad-free movies and TV. In just 8 months, Antenna estimates that Howdy has surpassed 1M Subscribers, with retention rates exceeding those of Premium SVOD averages.
See More
April 27, 2026
Premium SVOD in Q1’26: Moderating growth, stabilizing churn, and Peacock's big quarter
As the Premium SVOD category continues to mature, growth outside of Q4 remains modest. Antenna observed 44.1M Gross Additions and 40.8M Cancels to Premium SVOD services in Q1'26, resulting in 3.2M Net Additions for the quarter.
See More
March 31, 2026
The Power of the Pack: Bundling and Retention
The Premium SVOD category is still expanding, but at a more moderate rate, making it even more important to retain subscribers. Cue the bundle.
See More
March 20, 2026
The Power of Live Sports: Peacock Posts Big Numbers in February
February 2026 was a big month for programming on Peacock. The streamer’s “Legendary February” featured three major live sports events spanning 17 days: the Milan Cortina Winter Olympics (Feb 6-22), Super Bowl LX (Feb 8), and the NBA All-Star Game (Feb 15). It was also a big month for Peacock’s acquisition...
See More
March 6, 2026
Why Is Premium SVOD Growth Concentrated in Q4?
In the midst of a maturing streaming industry, Premium SVOD operators have adapted their strategies. Instead of focusing on building general awareness and excitement for their services, Premium streamers are now prioritizing acquisition through big moments that enable them to break through. The result is that growth is increasingly concentrated.
See More
February 24, 2026
Antenna Q1'26 State of Subscriptions Report: Premium SVOD 2025 Year in Review
For many years, the “Streaming Wars” were defined by double-digit growth and massive acquisition spend. But in 2025, that era ended.
See More
February 4, 2026
Streaming’s MVP: How The NFL and Live Football Drive Streaming Growth
This weekend, Super Bowl LX will be streamed live on Peacock, marking the end of the 2025-2026 NFL season. As the American television viewing experience has shifted, the NFL and football have once again emerged as a cornerstone of sports programming on streaming services, just as they were in the linear TV ecosystem.
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December 19, 2025
7 Charts That Sum Up Streaming in 2025
From evolving market dynamics to new service launches to major business transactions, 2025 was, if nothing else, an eventful year for the media industry. As we close out the year, Antenna is highlighting 7 charts that illustrate some of the biggest stories and themes in streaming video in 2025.
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November 26, 2025
Streaming’s Holiday Haul: Black Friday Promotions and SVOD
Black Friday, the de facto start of the holiday shopping season in the U.S., is a big deal for shopping in general, and streaming video is no exception. Many streamers now provide deep price promotions, sometimes via annual plans that can keep churn steady.
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April 29, 2026
Howdy, indeed: Roku's low-cost, ad-free bet exceeds 1M Subscribers
In August 2025, Roku introduced Howdy, a paid streaming service available through The Roku Channel for $2.99 a month, offering ad-free movies and TV. In just 8 months, Antenna estimates that Howdy has surpassed 1M Subscribers, with retention rates exceeding those of Premium SVOD averages.
See More
April 27, 2026
Premium SVOD in Q1’26: Moderating growth, stabilizing churn, and Peacock's big quarter
As the Premium SVOD category continues to mature, growth outside of Q4 remains modest. Antenna observed 44.1M Gross Additions and 40.8M Cancels to Premium SVOD services in Q1'26, resulting in 3.2M Net Additions for the quarter.
See More
March 31, 2026
The Power of the Pack: Bundling and Retention
The Premium SVOD category is still expanding, but at a more moderate rate, making it even more important to retain subscribers. Cue the bundle.
See More
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